The world wide web just turned 25, and in a short quarter of a century the online landscape has changed dramatically. The web did exist before March 12, 1989, but in a very limited, forum-like way few people knew about or had access to. In 1993, the first truly user-friendly web browser, Mosaic, was released, making the internet more available to the public. Still, growth was slow in the 1990s and in 1995, 42 percent of Americans had never even heard of the internet. That's incredible to contemplate today, when 87% of adults use it on almost a daily basis.
Today's problem: too much data
As the internet has matured, so too have the platforms and knowledge needed to use it. Most businesses require a full-time person or even teams of people to take care of the online aspect of the company. The problem programmers and marketers face today is opposite what it was 25 years ago: There are just too many platforms, options, and data out there to sift through.
Start-up companies faced with a challenge
As a result, most companies have to pool their resources to take care of just a couple aspects of their online storefront, leaving other options underutilized or completely ignored. Start-up companies have an especially difficult time breaking through, then, because their limited resources and knowledge cause them to reuse the same tired layouts and techniques.
Network to stay in the loop
Frank Watson, CEO of Kangamurra Media, said, "The complexities of the online marketing world may be complicated, but the challenges can be rewarding. To stay in front, I recommend networking; you can't process all the information of changes and new technology." When you network, your contacts can keep you in the loop of new shortcuts, better strategies, and cost-effective alternatives for techniques you already use.
Affiliate marketing options
One such type of networking is through affiliate marketing. Pay Per Call marketing can help you set up a program with your affiliates so that when they post information about your site, they'll also provide direct contact information. When you receive a qualified lead from an affiliate, they get paid, but only on condition of qualification. It's a great way to spread your brand name around to new audiences and can be a great financial choice considering you spend less time vetting unqualified or uninterested potential customers.